💡 The perfect TGE already happened. 🦄 @Uniswap didn’t over-engineer it or try to outsmart farmers — they simply rewarded real users, based on organic, historical activity. Each eligible wallet got 400 UNI, worth about $1,200 at launch and nearly $17K at the token’s peak. In total, 150 million UNI (~15% of supply) were airdropped — a whopping ~$6 billion in hindsight. That one move built trust, which built habit, which built brand. ⏳ Five years later, people still default to Uniswap for swaps & LPs — even though the product is average and there are better options across chains. What does this tell you about thoughtful execution? Meanwhile, others (@opensea , @MetaMask etc.) are overdoing their TGEs — layering farming systems, filters, and “anti-sybil” logic to look smart instead of building loyalty. The tragedy is that most of their users are only sticking around for the drop — not the product. When the claim hits, they’ll vanish. Sometimes the best strategy is simple: drop it on their heads. We did it with @killabearsnft on a few occasions, Killabits, Killasocks (lol.. this was a gag and hat tip to @moonbirds and I think @doodles iirc), some others. You just let it rip.